How Google Rank a Website? A simple question but a much more complex answer. What some of us know, and what Google also declares, is that they use more than 200 different parameters in order to weigh relevancy and scores for each web page (note: a web page and not a website), which ultimately results in a list of the results we know about Google “All in a split-second, right?”
So no, I do not have all 200 parameters – and probably no one knows them exactly except for a few senior Google engineers. However, Google SEO is a process of trial, error / error and reasoning and to answer the qustion how to Improve SEO for a website , there are basic parameters known to anyone engaged in this field that should be used. For example, the Meta Title tag is one of the most influential aspects of on-page SEO, or the fact that links are a very significant part of Google’s ranking algorithm. The vast majority of the explanations written here are my personal experience and some are a combination of hypotheses + knowledge of the wisdom of the masses. The factors, by the way, are arranged in random order and not of importance. The factors divide into several main groups:
- Technical – everything related to technical things like code meta tags, site storage, domain etc.
- Site content and structure – quality and length of content, hierarchy, originality of content, etc.
- Site / Domain Authority and External Links – All that has to do with external links that refer to the site
- User Experience and Miscellaneous – Different ways Google collects and uses information to weigh rankings.
- Social signals – the rising power of recent years in Google’s algorithm
Technical: code, meta tags, domain, etc.
- A keyword in the meta title of the site – to me, one of the most important parameters but also the easiest to influence – in quite a few cases, a change of title only on a particular page helped me jump it dozens or more locations immediately (this can be done by indexing the page using Google Search Console ).
- The title of the site ( Meta Title ) starts with the primary keyword – the title is more weighty, and the main phrase you promote on the specific page appears at the beginning. However, it is important that it goes hand in hand with a compelling headline that is well written – if you ask me what is better (assuming you can not keep the two conditions at the same time) – then of course it is better to have a great headline written convincingly over a headline that begins with the main but very casual expression.
- The keyword appears in the H1 header – the H1 header is a strong and quite significant signal. In some cases, let’s say if the title can not be affected, but yes on the H1, Google will take what is written in H1 and present it as a title in the results (if he “thinks” that it is more relevant than the title). And comes to collect / complete the role of the meta title on the site. It is important to use H1 only once (not critical and probably will not hurt you if you use twice, just for good order) – unlike the other guys in the hierarchy like H2-H6.
- Word density – Forget concepts of 2% -5%, but logical – if there is emphasis on a particular expression that appears and stands out a bit more relative to the rest – probably its relevance index will rise (to a certain extent). So write content to the page – write as naturally as possible, and only at the end of writing to model the text a little bit and insert the expression / phrases that it is important to you to promote the same page as elegant as possible, and of course it is strongly recommended combining the expression also in the title, H1, and the description . One should be wary of “over-optimizing” and not inserting a particular expression into the text too often in a wild way, and not clearly readable .
- Keywords in Meta Description – Not certain to how directly this affects the promotion, but there is no doubt that description is a very influential factor that can make the difference between a surfer who will read your description and move on or decide to enter the site. Therefore, a compelling, well-written description will result in an increased CTR – more clicks and entrances from Google – which may have a positive impact on the ranking of the phrase.
- The presence of H2-H6 – has the effect of these tags, which are usually used as sub-headings. In some cases, Google also uses the H2 tag as a title in the search results, when it is more relevant to the surfer’s query than the title set to the page. It is recommended to use the H2 and H3 tags mainly – it is also possible several times a page, as opposed to the H1 tag, which is recommended only once.
- Multiplication of meta tags – Duplicate meta tags such as titles and descriptions in multiple pages on a site can damage the visibility of those pages in Google – similar to duplicate content.
- Integrity of the database code – Standard W3 has been pretty not used and not really interest anyone, but if your site is coded sloppy code Amateur especially – it can damage the impression you make on the Google’s spiders, and cause various problems such as load time, blocking objects that are more important to Google and more.
- Site visibility on mobile devices – Google has a dedicated user-agent (bot) for mobile sites called Googlebot-Mobile. If it detects that your site is not optimized for mobile, it will not give preference to the results of mobile devices or tablets. You can check if your site is mobile-friendly using this Google tool .
- Sitemap – Sitemap – A sitemap file, XML, helps Google crawl and understand more about your site. it’s really not a mandatory file – because if the site is built correctly with a good hierarchy, Google will find and scan all the pages on its own. On the other hand, in popular CMS systems like WordPress, this is something that is made easy and automatically – so it will not hurt to send a sitemap to Google through the Web Master Tools.
- Domain registration is valid – some domain registration companies still use this factor to persuade customers to purchase domains for two years in advance – but it turns out that there are things in it – even if this probably negligible compared to other things.
- Domain age – Matt Cutts once stated that “there is no significant difference between a six-month domain and a one-year domain” – meaning there is a difference, and if you were asked about the differences between a domain and a 10-year domain, More. How do I check the age of the domain? With this tool .
- The length of the URL – the length of the URL and the hierarchy, especially with a particularly long address – may affect how Google ranks the page, and in extreme cases does not even index it at all.
- Keywords in domain – once it was a parameter with a lot more meaning, which was used mainly Affiliate sites to get on the exact expressions (eg iphonegadgetsforsale.com), but since Google ran the EMD update – Exact Match Domain , this signal is less significant, but still seems to give a small boost.
- Keywords in the page address – if the main phrase appears in the URL (eg domain.com/iphone-gadgets) it will give a specific offset to this page on the specific expression.
- Website Load Speed – Both Google and other search engines use site loading speed as part of weighting rankings. Of course it makes sense – Google’s interest as a search engine is to show surfers the most relevant results. Will a slow and overloaded site be relevant for surfers? probably not. In addition, Google has a fairly accurate ability to know the speed of the site by looking at the code, file weights (images, scripts, etc.), server response speed and other means. Google also has Google Page Speed – a tool that allows you to test site speed. Two other excellent tools for this purpose are Pindgdom and Gemetrix .
- BreadCrumbs – Breadcrumbs are the same internal links that help Google understand the hierarchy of the site, and to associate each page with a relevant category – and it also knows how to emphasize it in the results. Today, almost all management system (WordPress, Joomla, etc.) offers such an option.
- Domain history – A domain with a problematic history (for example, one that has been registered in various periods of times with breaks in the middle, frequent owner changes, etc.) can signal Google not to take it seriously, or in some cases even reset its ranking data on Google.
- Private vs. Public register in whois – In international domains (com, net, org, etc.) – you can register your domain privately and thus hide the domain owner information for any type. How does it look to Google? (Who themselves are domain registrars and have access to all of these data) – probably someone who does not want to disclose his / her company details – has something to hide.
- Local Domain suffix – registration with a specific country extension (.fr, for example) – helps the domain to advance in that country (in this case google.fr), but can make it difficult to move forward in any other country – that makes sense overall. A domain with a local suffix is likely to be irrelevant to the international audience, and if someone turns to several audiences, an international domain will probably be a better solution.
- Optimizing images – Using images correctly and optimizing your site can also promote Google Images (Google Image Search) and the usual results, assuming that these searches are negligible competition enough to have an ALT tag in your picture on the page to make it appear for the search. In addition, it is important to use images and rich media (video, etc.) in general to improve the user experience and enrich the content. By the way, for those who do not know – ALT tag is not what you see in the mouse transition on the image – it’s the img title tag! Alt is a tag that is behind the scenes and can be seen by viewing the code or using other tools.
- Site Availability – Is the site available all the time (as it should be)? Or are there occasional server crashes? An unstable server that causes a slow site or crashes on the site signals to Google that it is apparently an amateur site and is not maintained. If Google’s bot visits several times and the site is not available, it will simply hit the site. Choosing a quality and reliable storage company is one of the important choices you need to make.
- The location of the storage server – the priority is to store the site according to the target audience of most visitors to the site. If your target audience is primarily from France, it is recommended to use french storage However, It is important to note that, as of today, this is not such a significant parameter – it can be stored abroad without fear of damage to the promotion as long as the storage is stable and reliable. In addition, today the use of CDN is increasing, allowing surfers to load pages from servers that are closest to their physical location.
- Good reputation for storage IP – if you use shared hosting and have “neighbors” that are questionable sites, it puts you at risk if you are hosted on the same IP. In general, IP with a negative reputation puts the ranking of the sites hosted on it at risk. You can check where sites on the network are stored by this tool . You can also see who shares the same server with you using this Majestic tool or this cool tool .
- Site Security – Is your site protected from hacking or having malicious code everywhere? Google takes into account (and warns via WMT) all kinds of malicious codes transplanted on the site, and even displays a warning in the search results if the site is infected. Therefore, this is definitely an important parameter and sites with poor security will also be negatively rated if this is a recurring phenomenon.
- SSL certificate – Google announced that they will begin prioritizing sites with SSL security and https extension . It is reasonable to assume that this is a fairly negligible and relevant parameter, especially in the markets of commercial sites.
- Linking the site to Google’s tools– Most of the site promoters in the world use Google tools like Google Analytics and Google Webmaster Tools – to get statistics and technical data about the site. Over the years I’ve heard quite a few stories – about someone who one day simply disconnected the analytics from the site and a day later all his positions went down drastically. There are those who do not want to give Google information about their site and claim that these tools are aggressive Google spy tools – it’s hard to disagree. But it is not clear how much, if any, impact the fact that the site is connected to Analytics and WMT. It’s important to note that although Google knows a lot about us (with or without SEO), they probably know a lot more about sites that are connected to Analytics than those who do not. For example, they can know your site’s bounce rate, average stay time, which links come to your site, etc. – it’s hard to believe that Google does not use this data at all for ratings, either directly or indirectly.
- Using Schema.org tags – Google likes to be spoon-fed, and using these codes makes it possible to enrich your Google results. This is a wide range of rich snippets that Google combines with results such as ratings, recipes, video results, reviews, and more.
- Meta Tags spam – Over-stuffing keywords in your site’s meta tags (titles, descriptions, meta keywords) can put your site at risk.
- Short / Duplicate Meta Tags – Google alerts webmaster tools about meta tags (titles and descriptions) that are too short or duplicated. It is recommended to take these comments seriously and correct them – even if they are large quantities – everything can be treated gradually or by a transverse change in the site that affects the way Google finds these errors.
- Second – hand domains – are you buying second-hand domains? Check the goods well beforehand! This can be done using links testing tools such as OSE, MajesticSEO, Arefs and others. It is possible to check the Wot (Web of Trust) site for the domain name and what is registered in it. You can check with tools such as who.is how many times has it replaced ownership (a hint of instability) and you can also see how the site looks in the past with archive.org
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Content and structure
- Length of content – various studies seem to indicate a link between longer and deeper content, and a better potential for the rankings of a particular page. In addition, long content with a lot of text has the potential to be found through much more searches . Of course, the length of the content can not be an indicator in itself – if the content is not relevant and stuffed with keywords. Optimum integration, in most cases – will be long content, thorough and quality. Why only in most cases and not in all of them? Because there are certain queries that the surfer is not interested in the content at all, at least not in the usual sense of text / images, etc. – such as “what’s my IP” search.
- Number of pages per site – more precisely, the number of pages that Google knows and index on the site (emphasis on pages and not results – which can be images, scripts and more). This parameter is not so significant by themselves – it can be a stunning site with only 20 pages and can be a site with thousands of pages. But generally, robust, authoritative sites will also have a respectable number of pages and will be updated regularly.
- Duplicate Content – One of the most critical aspects of Google ranking is content originality. If the content on your site is duplicated (whether it’s a duplicate within the site itself or other sites) – its quality score in Google’s eyes is significantly reduced. But there are a few exceptions:- If this is a very authoritative domain (such as a large news site, for example), Google will be more forgiving and will usually rank the duplicate content without a problem.There are cases where Google is more forgiving towards duplicate content, such as: lyric sites (lyrics of songs), famous quotes, syndication of news, etc.
- Rel = canonical tag – In the same context as duplicate content, the correct use of this tag may prevent content replication issues on your site. On the other hand, misuse – may be particularly destructive and prevent Google from indexing your site properly .
- Relationship between text / links – One of the reasons article sites have been caught up in the Panda algorithm update is the disproportionate amount of text and links. On the average articles site (of 2011 and some even today), each page has 3 outgoing links – whether to 3 different sites or the same site. Cumulative amounts of hundreds or thousands of pages with thousands of links to thousands of different sites. If you were a Google-bot, would you trust such a site?
- Transparency and Contact Information – Google likes sites that have a father and mother, and know who is behind them. This is also reflected in whois information, but also on pages like ‘About’ or ‘Contact Us’. The truth? Even if you have nothing to hide (and I hope you do not), you should always write a little about yourself / your company, add contact information like email or phone, address if you are a physical business and photo will not hurt .
- Site Hierarchy – Site hierarchy is very important. Your site must be built and organized in a way that is very convenient to browse and find content, so that the average surfer and Google can reach any page on the site at a reasonable distance of clicks. Pages that are too deep in the site hierarchy (say, 4 clicks or more from the homepage) will typically have trouble getting in good positions and will have difficulty finding them.
- Number of advertisements on the site – Google does not like sites that display too many advertisements, especially in areas where the content should be searched above the fold, and even published a specific update that relates to it . This is also the reason they limit the advertising system of themselves – AdSense.
- Page age – Although Google likes new and fresh content, if you have an old page on the site, updated periodically to stay relevant, it’s likely to get better than a newly created page, especially if the old page has links, shares, etc.
- Content Targeting – How focused is your site on one topic? Are you an authority in your field? The more you focus on a specific niche on your site, the easier it will be to promote it and be a leader in the specific niche.
- Content Update Frequency – Google updates like “Caffeine” and “Freshness” have increased the importance of site content update frequency as a parameter for weighting its score. Sites that are not updated at all or very seldom are likely not to be so relevant to the surfer, compared to sites that are updated frequently and maintain a high level of freshness, talk about current issues, etc. The fact that Google presents dates in even more specific results comes to reinforce the text. Of course, the scope of the changes is also important – it is not enough to add a word here and there, but it is important to add new pages to the site, improve existing pages and strive to be innovative all the time.
- Internal links – In my opinion, this is one of the best things you can do on your site that has nothing to do with external activity in general (ie external links ) . Internal links to pages on your site can reinforce specific pages that you want to highlight and promote more in Google – depending on the importance and hierarchy of the page on the site. As always when you talk about links – it’s not just the quantity, it’s the quality. That is, if the internal link comes out of a stronger and older page on the site, the better.
- Keyword hierarchy – There seems to be some impact on the order in which a particular phrase appears on a page and its strength in Google. It is likely that the more the main expression of a particular page appears at the top of the page, the more important it becomes. However, you may want to aim and scatter the expression over other parts of the page.
- References / giving credit – such as in academia, even on your site – if you give proper credit to the site or source it used, preferably a source of authority in itself – it will give you some points on Google that he will understand your content is based on source quality.
- The use of bullet points / numbers – not officially proven, but some argue that using certain points or numbers in some posts gives a slight advantage in ranking content on Google. This may be indirect because people like this kind of content and are more likely to share and link to them.
- The appearance of an exact string – Although Google is constantly improving reading and understanding the language, it is important to order the appearance of the expression you want to promote. This means there is a difference between promoting a phrase such as “free website building” and “website building for free” – Google will treat it as 2 different topics.
- Links to other sites – There are differences of opinion among SEO people, whether links out from my site to an external site are helpful or harmful. I personally think linking to websites that are relevant to your site and more important, relevant to the surfer who clicks on them – will actually improve your user experience, and will show Google that your site is part of the Internet and not a “snob” site that does not link out at all. If you want to compliment someone you think is doing a good job and will benefit your surfers – one of the best ways to do it is by linking to his site.
- Too many outbound links – As an exception to the previous section, if you have too many outbound links to site content, or too many outbound links in general (say, over 200 outbound links), this could be a problematic sign for Google. It is advisable to maintain a good proportion between the amount of text on the site and the number of links that come out of it.
- Grammar and spelling errors – If you have some spelling errors and grammar problems on the site, Google probably will not penalize you, but if it’s a serious phenomenon – it will hurt your user experience, harm your branding and that can hurt .
- Broken links – broken links that return code 404, 500 etc., that is, links that lead to error / non-existent pages – can point to an abandoned site or not maintained – not a very positive signal for Google, not to mention surfers. Using tools like Xenu or Screaming Frog and alerts in Google’s Admin Tool can help you detect and fix such errors.
- Affiliate Links – If your site has too many affiliate links,it does not mean that Google will punish you, but probably will have to work harder to prove that your site is legitimate, ie = spend more quality content with added value, For example, an in-depth review of the product or service you are promoting within the affiliate program. Learn more about affiliate marketing .
- Comments on the page – This may be related to the “freshness” parameter and may be an indicator in itself – but it is important that surfers respond to a particular page – this indicates that the content is interesting (no matter whether good or bad) and relevant to surfers. Dynamic pages that are updated from time to time by feedback from surfers and in general – tend to progress more than those who do not.
Things to stay away from
- Hidden links – no less harmful. Make sure you do not have any outbound or even internal links on the site – which are hard to identify. For example links in the same color as the text, or in a color very close to text. Google will go over it and it will not be nice for you nor the website to which the link goes to . These are simple things that can be controlled horizontally by css or on each page.
- Links to dubious sites – such as links from porn sites, gambling, etc. – can hurt you. Even if a good friend asks you to link to his porn site,
- Cloaking – displaying X content to a search engine, and Y content to surfers – the title quite speaks for itself – avoid, avoid! And besides, it’s so 2008.
- Furthermore, optimization ( Over-Optimization ) – I mentioned earlier the issue of overcrowding words. So, if you do it too much …
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- Excessive emphasis of phrases – it is legitimate to emphasize certain words on the page, out of a desire … to emphasize them. However, if you only emphasize the keywords over and over the article – except for reprimand from Google and eyebrows raised by the surfer, you will get nothing out of it, that is, only bad things, if anything.
- Poor quality content / auto – generated content – Content is king, but you can not copy a king, you can be a king somewhere else. In other words, all kinds of content combinations, such as spinned content, content that is automatically generated on various aggregate sites, and shallow content that contributes nothing to the surfer, will probably not be ranked on Google .
Site authority and external links
- Site authority – site authority, is one of the most important parameters for promotion – unequivocally. The problem is that this is something very wide and a lot of work is needed to influence it. One of the main ways in which Google Computer Authority – is external links – their number, quality and more. Details in the following points
- Link seniority – this is a confusing point. There are studies that indicate that the value of new links is usually high and after a while is re-calculated and gets its true value based on human use of the link and other parameters (such as the quality of the linking page, link text, etc.) will contribute more than new links, where the truth is somewhere in the middle, and it is possible that the value of the links is calculated every time and is updated according to the findings.
- Link hierarchy – Just like newspaper news, the first words usually have a higher meaning. Therefore, a link to your site at the top of the page (for example, in the first paragraph of the article) will have a higher value than a link at the bottom of the page – for example, a signature link, a credit link, etc.
- Link Relevance – You should strive to get links from as many sites as possible to the domain of the site you’re promoting. Unless you have a very powerful site that is relevant to almost any field. In this case, domain authority is obviously far more important than relevance.
- Link from Original Text – Generally, the same valid rules for measuring the value of a particular page are also valid for measuring the strength of the outgoing link. Therefore, you should avoid getting links that come out of duplicate content.
- A link from a page with title that is relevant to the link subject – you don’t have the ability to link to anchor text relevant to the subject, for one reason or another? Make sure that at least the title is related to the subject, or other elements on the page such as keywords, phrases that wrap the link, H1-H3, etc.
- Number of outbound links on the linking page – is the link to your site one in a thousand, or a single link on a page? A single link will further highlight your site, especially if it’s a strong page, and all the “link juice” will drain into that link – which of course is better than distributing the juice among hundreds of outbound links on the page.
- Frequency of obtaining links ( Link Velocity ) – You can not always control it, especially if your site getting natural links (what fun!), But it is important to maintain a sensible pace of building links to your site – and preferably one that has a growing trend over time. Suppose, if you started with the construction of 10 links a month – try more or less to keep pace and increase it gradually.
- Reciprocal Links – Do not overdo it with a reciprocal link building strategy – Google itself declares that this is a dangerous practice and even sends warning messages to Webmaster Tools when your site is suspected of doing so. It is necessary to seek as many unilateral,reciprocal links – only if the value of this is really worth it.
- Links from old sites – here we are talking about the seniority of the domain from which the link originates. As the domain is more mature, the value of the link will contribute more. Of course seniority in itself is not worth much and weighted together with the authority of the site, its subject and more.
- Multiple linking domains – How many domains link to your site? Although the emphasis in links is on quality rather than quantity, many sites points to diversity and a wide range of votes across the web.
- Different C-CLASS numbers – not enough diversity in domains and linking pages, it’s very important that they come from sites that are not from the same family and are not related to each other (blog network). A wide variety of C-Classes in your link profile shows a more natural link profile (many unrelated sites recommend me).
- Link text (text anchor) – This is the anchor text from which the link originates . In the past, this was a very central parameter that greatly influenced the power of linking. Since the Penguin update , this parameter is less significant and is desirable to diversify as much as possible in the link text that goes to the site, in order to avoid the risk of being penalized by Google by using a penguin feed or filter that relates to anchor text diversity.
- The authority of the linking site – As I mentioned, site authority is one of the most important parameters for promotion. To receive a link from an authoritative site – will transfer some of its authority to the linked site, and thus the linked site will enjoy authority in the eyes of Google. The more links you get from authoritative sites, the more reliable and authoritative your site will be to Google.
- Links from government / academic sites – I’m not convinced that the edu, gov, or ac domain has its own value, and if so – probably symbolic. It is more about the authority, the reliability and the strength that usually comes along with such sites (a kind of egg and chicken if you like). However, of course I will not refuse to link from a site with such an extension (assuming that this is not an underground and dubious site of students). By the way, if you want to get a link from a site like this, you can search Google sites with such extensions by using different operators .
- Nofollow links – These are links that Google says do not “render a PageRank value.” But do they transfer other measures such as authority / trust? Hard to know. What’s more, it is highly recommended that you have a few nofollow links in your arsenal in order to vary the mix of links to your site and “naturalize” it as much as possible. A popular example of pages with nofollow links – Wikipedia pages. Regardless of SEO – certain Wikipedia entries can bring a sea of traffic.
- 301 links – 301 links (redirects) seem to pass most of the “juice” of the links. But when redirects are used excessively, it is always advisable to link to the current version of each page and, if possible, change previous links to the updated pages. Too long a threading of references will be ineffective and can result in errors on the site and also in its ranking (if there are too many).
- Links 302 – are used as temporary links only that do not pass an SEO value. Do not use them except in specific cases only!
- Diversification in Link Types – Do not know Case study, which says that “if you only do textual links” your site will be hit by rankings. But if you think rationally, it is recommended to diversify as many types of links as you can, which in any case should reflect healthy and varied SEO activity. That is, do not just stick to indexes / articles / forums, etc. – do everything, to the extent that serves the project in the best way possible.
- Textual links – These are considered “superlative and arrogant” links. These are links that come out of text, usually from an article, and are usually a favorite type of link because it is often thought of as “recommendation” links (for example, “go to this site for more information”). Of course, the type of link will not make the difference, but mainly the authority of the site and the page from which it comes out, the quality of the content, etc.
- Internal Link Anchor Text – Even text linking to internal pages on your site has meaning, though less than external links. If for example your home page deals with a “photo course”. The link to the home page on the site’s menu can be a “photography course” rather than “home page”, “main” or something in style – that way you will gain another relevancy signal in a lateral way. However, you should make sure it does not come at the expense of a user experience.
- A link from a long, deep text versus a link from a short sentence – is the outgoing link coming from an article that is invested 1000 words, or from a short post containing a sentence? There is probably a big difference between the two. At the same time, do not forget – the quality of words is much more important than quantity!
- Brand links – a link on the brand name or the name of the site – is a strong signal to Google that there is a site here that is a kind of authority in its field
- References ( Citations ) – references, or citations – Call it what you will. This refers to site references throughout the web (not links!), Especially to businesses with addresses and contact details. The more sites (good ones) that mention your name, the more you want to use your phone and other contact details (as appear in your site) – the more popular you are (assuming it’s a positive context) and Google will appreciate you more. This strategy is especially good for local SEO to promote local businesses. It is important to have as full a match as possible between the details of the business listed on the website and the details listed on the external site – most of them will be different indices for businesses, but not only.
- Links from “criminal sites “ – Links from sex / porn / gambling sites and such problematic areas can harm your site (unless your site also deals with the above).
- Manual actions by Google – manual actions by Google are not always related to links, but in most cases yes. Google’s manual punishment is a punishment for human intervention (ie, not algorithmic punishment like a penguin / panda, etc.). This means someone on Google’s behalf who visited the site and decided that you violated one or another of Google’s guidelines for webmasters. This kind of punishment can be recovered only after requesting a Reconsideration Request – in other words, begging Google to help us and get our site out of the pit.
- Spam links – Spam links can be very effective and give a significant boost – but usually only a short term, until an algorithm like Penguin and others runs and dumps such sites from the results. Those who succeed in being ranked on competitive terms with long-term spam links usually have to incorporate “build” methods of legitimate and high-quality links to balance the mix of links so Google will not be in a hurry to penalize the site. This is an art in itself and it is not suitable for everyone. Highly authoritative sites have a kind of immunity from such methods (for negative SEO) because Google relies on them . Authority, as stated – is derived primarily from quality links from other authoritative sites.
User Experience + Miscellaneous
- Using the Chrome browser – Chrome’s browser, from the Google creator’s home, is actually another of the spyware tools used by Google to spy on their users’ habits. According to various statistics, the Chrome browser is popular with at least 50% of surfers and therefore is a great resource for Google, where they can learn about which sites you surf, time to stay (even if no analytics is installed) .
- Retention rate – this is not an index known from Analytics (since not all sites in the world are connected to Analytics). This is whether the surfer immediately returned to Google’s results after visiting a particular site – which Google can measure regardless of the statistics system installed on a particular site. Sites that are visited by visitors but abandoned immediately – signal to Google that they have not found what they were looking for and therefore the result is probably irrelevant. There are also exceptions – for example, if the surfer is looking for weather in a particular place, it is likely that he will enter the result and exit after a few seconds. Does this mean that the site was not relevant to it? No. But everything is relative to niche – and very likely Google knows it.
- CTR – clickthrough rate in results – CTR is a statistic that Google is very easy to measure. If you notice – clicking a link in Google’s result is a type of referral link rather than the real link. Why? Because it serves them for measurement. For example, Google can tell you how many people have logged into your site from their engine if they immediately abandoned it. A high CTR in the results can definitely give Boost a rating – even if it’s a “trial period”.
- Bookmarks (favorites) – If you use chrome, and enter sites directly from Favorites – This direct entry (Direct). Google of course knows this, and it is reasonable to assume that this is taken into account as a positive, albeit esoteric, sign.
- Local results – There are cases in which normal organic results can be bypassed, using local results. This happens when a good job is done on the Google Plus / Google Business page, network mentions about the business, etc.
- Google News – Only a relatively small group of sites are entitled to Google News. These are usually very authoritative sites that are updated frequently. News results will occasionally appear on specific queries that have some topical element.
- Branded searches – Does your site receive automatic search and completions on behalf of the site / brand? There is a strong signal to Google that you are probably an authority in your field.
- Google Plus + 1 – Even if Google denies this overwhelmingly, the +1 number (the equivalent of Google for the like button) has a certain effect on rankings .
- Google + user authority – like sites, Google also calculates and weighs author authority on Google +. Therefore, each “link” (+1) of that profile will be worth more, depending on the level of authority in it.
- Personalized results – Google + entered into our life and also affects the organic results on Google. If a friend or several members of our circles + 1 page, we will see it as a top priority, regardless of the organic rankings.
- LIKES AND SHARES ON Facebook – It is reasonable to assume that, like other signals, likes and shares on Facebook also contribute, if very little, to the value of any page.
- Connecting the site to social networks – Connecting the site to the Google + page or the Google + profile helps mainly in local promotion of local results, but also helps in integrating the site’s authority and authority with Google + – and it has an effect. Moreover, it will always be a good practice to link from the site itself to your social networking pages (Facebook page, Twitter profile, Google + page, YouTube channel etc.) – which signifies to Google that this is a serious brand that strengthens social profiles.
- Number of Tweets (Tweets ) – almost all Google parameter, it is very difficult to isolate just one signal of a few hundred. But some people insist on claiming (after thorough research) that tweets do affect rankings . This sounds logical, but to date, the effect of this on a quality link is probably still negligible.
- YouTube videos – A strong YouTube channel that supports the site (the website is linked to the channel and vice versa) can definitely give Boost the authority of the site and influence the branding of the business at all. Links from YouTube videos are nofollow but when the content in a quality video, a link will help to further leverage the video for promotional purposes and in general.
- number of Pins in Pinterest – Recently, I have become very fond of this network.Why? Because it encourages me to insert pictures into the articles I write. .Pinterest, for those who do not know, is a kind of social network based on images. You can not share a page in a Pinterest that has no image / infographics / video, etc. Therefore, in order for me to add a “pin” to a particular page, I have to make sure it contains a picture.
I know that was a long one, I hope you were able to read all of it and take some benefit from it
of course if you have any questions or comments please leave them below I will be happy to reply .
Best Regards ,